White Christmas Windows Increase Sales

Although it’s been at least 19 years since there was a White Christmas in Charleston, South Carolina, retailer still go with the “White Christmas” theme.

Storeowners say that it’s symbolic: Winter speaks of the Christmas tradition most people think they remember.

But behind the emotion there is business strategy as well.

Winterized window displays set the tone for shoppers in warmer places.

In a place like Los Angeles it’s only the window displays that will trigger the Christmas spirit. The leaves don’t change, there is no big change in the weather. The only visual clues are the ones provided by retailers.

So, although places will produce and use fake snow.

The stores in the hotter places have to carefully balance their act. These places tend to get visits from snowbirds; people who are there for the warm weather and don’t want to be reminded about winter at all.

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