Shoppers wrap up Christmas gifts early

A new research from American Express Platinum credit card suggested that 82% of men are planning to get most of their Christmas shopping wrapped up by December 14, 2007 leaving themselves 11 shopping days for any little extras.

The research has reveled that only 16% of men questioned plan to leave their shopping until the week before Christmas. A nominal 1% of men admitted that they will be leaving their shopping until Christmas Eve. More than half of women expect to have the majority of their shopping done by the end of November, with only 4% of women leaving it until Christmas week.

According to the research report on an average, people are planning to spend GBP511 over the festive season, GBP50 more than last year. Almost half of people plan to treat themselves this year, with men expecting to spend GBP133 on themselves, while women are looking to spend a more modest GBPGBP70.

Tom Allder, vice president of UK Lending at American Express, said: “Our research shows that 90% of people are planning to do some of their Christmas shopping online this year, although store shopping still dominates overall. This could explain why most men are getting their yuletide shopping in the bag so early, so that they can be sure their online gifts arrive in time.”

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