Public gives seal of approval

CHARD’S efforts to improve on last year’s Christmas lights display have been given overwhelming support from the community, according to young researchers.

As part of a media studies project, students from Holyrood Community School took to the streets to find out how people felt about the campaign to give Chard the festivity it lacked last year.

The survey found that many people felt last year’s display was a disappointment, and most thought the council was to blame.

This year’s Christmas lights campaign, led by members of the community, was fully backed by those questioned. who are also hopeful that Chard will be able to put on a respectable display this year.

Earlier this month an auction was held to raise money for the project, and many said they felt proud that such an effort is being made to help the town out.

The auction raised over £1,500 and was supported by companies like Numatic, Warner Holidays, Yeovil Town Football Club and others who donated items to be auctioned off.

This support was echoed throughout the research, with everyone who was questioned saying it was a good idea for the community to raise the money for the lights and not the council, so that local people could have a sense of achievement.

2005’s ‘Bah humbug!’ display was seen by many as an embarrassment, and many said that it affected the way they felt, due to the lack of Christmas spirit in the town.

One of students involved in the research, Ryan Peasland, said “One man we spoke to said they felt embarrassed when driving from Ilminster back into Chard around the festive period.

“They said you can see what a difference there is between the two towns when it comes to switching on the lights, but they’re hopeful this year is going to be different.”

People are still needed to help fundraise and organise, and many said they would love to be part of the money-raising efforts.

The renewed efforts to light up the town came after the News highlighted last year’s dismal display.

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