PET lovers are set to break all records for the amount of money they spend on their pampered pets this festive season.
Sales in pet treats have risen dramatically over the last year and £2m worth of pet gifts are expected to be sold this Christmas.
Demand has already rocketed for pet crackers, pet Christmas gift stockings and even pet photo frames.
Both cats and dogs are being spoilt this year with 95% of dog owners buying their canine best friends a Christmas gift and 87% of cat owners splashing out on their feline companions.
Sales of Christmas turkey-flavoured pet food is set to outsell all the other flavours combined during this final week up to Christmas.
In fact, the trend to include pets in the festive celebrations is so great that Sainsbury’s is even considering introducing Christmas pudding-flavoured pet food for the first time.
Kirsteen Robb, pet food buyer for Sainsbury’s, who carried out the survey, said: “Christmas Day has become a pet paradise as they are seen as an integral part of the family.
“Owners feel guilty if they buy everyone else a present and don’t do the same for their animals.”
1. Dog cracker
2. Cat cracker
3. Pet stockings
4. Kitten mitten
5. Cat collar and toy set
6. Dog chews
7. Dog travel kit
8. Dog collar and toy set
9. Cat dining set
10. Dog dining set
With: www.belfasttelegraph.co.uk